High School Buckle Up
The 2016 Buckle Up Campaign at Eagle River High School was covered on Fox 4 KTBY. Check out their story below or on their website to see the full story.
The goal of this campaign is to empower and engage youth to lead projects addressing youth traffic safety during the times of increased risk; including prom, graduation, and summer driving. With funding from the Alaska Highway Safety Office and State Farm Insurance, AIPC has coordinated this peer-to-peer campaign in all ASD high schools over the last ten years (2006-2015).
Buckle Up 2016 Jingles
The main focus of the campaign is to increase seat belt use amongst teen drivers and their passengers but there is also an emphasis on preventing distracted driving. Cell phones, texting, and other teen passengers are examples of major distractions to drivers, which contribute to a high percentage of crashes.
As participants in the campaign, high schools conduct peer-to-peer safety messaging and have been successful in increasing seat belt use. Efforts include; parking lot incentives to those “caught” wearing seat belts, pledges for safe driving, roll-over-simulator demonstrations, school announcements, assembly skits, safe driving jingles, videos, banners, signs, and locker flyers.